La Riche Directions semi-permanent hair dye available in 34 vibrant shades and colours to suit your personality and style! A 88ml tub is sufficient to dye shoulder length hair once. All La Riche Directions hair dyes can be mixed to create different shades to suit your mood. To achieve best results, Directions should be applied to pre-lightened hair. Better results are achieved on permed or bleached hair. However results will vary from person to person depending on the natural porosity of your hair.